AR Cultural Programming for Pedestrian Plazas
Activate pedestrian plazas with AR cultural programming and historical storytelling experiences
Bridging the Physical and Digital Worlds
Dagger Interactive specializes in cutting-edge AR, VR, WebAR, and experiential technologies. We empower small to medium-sized businesses and creative agencies with the technical expertise to create immersive digital experiences that captivate audiences and drive engagement.
Start Your JourneyDagger Interactive delivers custom augmented reality apps, virtual reality training solutions, WebAR experiences, and interactive installations for UK businesses and creative agencies. We specialize in transforming ambitious creative concepts into production-ready technical solutions that engage audiences and deliver measurable results.
Our AR development services span mobile AR applications, marker-based AR experiences, and location-based augmented reality solutions. We build custom AR apps for iOS and Android using Unity and ARKit/ARCore, delivering product visualization tools, AR marketing campaigns, and interactive brand experiences that overlay digital content onto the physical world.
From retail product configurators to educational AR applications, we create augmented reality solutions that drive engagement and conversion. Our AR development expertise includes 3D model integration, spatial tracking, image recognition, and multi-user AR experiences.
We develop immersive VR training applications for workplace safety, technical skills development, and procedure rehearsal across healthcare, manufacturing, logistics, and construction sectors. Our Unity-based VR solutions support Meta Quest, HTC Vive, and Desktop VR platforms, delivering scenario-based learning environments that reduce training costs and improve knowledge retention.
Our VR development capabilities include hazard recognition training, equipment operation simulation, emergency response scenarios, and soft skills practice environments. We build custom VR content with progress tracking, performance analytics, and multiplayer collaboration features.
Browser-based augmented reality eliminates app downloads, making AR accessible to wider audiences. We create WebAR campaigns using 8th Wall, Zappar, AR.js, and custom web technologies that work across mobile devices without native applications. Perfect for marketing activations, product launches, and event experiences where friction-free access drives participation.
Our WebAR solutions include QR-triggered experiences, social media filters, virtual try-on features, and location-aware AR content. We optimize for performance across devices and integrate with analytics platforms to measure engagement and conversion metrics.
For experiential marketing agencies and brands creating physical activations, we provide the technical production services needed to bring ambitious installations to life. Our expertise spans projection mapping, Arduino programming for sensors and actuators, TouchDesigner installations, interactive LED displays, and motion tracking systems.
We develop custom software for retail environments, museum exhibits, trade show installations, and brand experience centers. From gesture-controlled displays to multi-screen synchronized content, we handle the technical complexity while creative agencies focus on design and messaging.
Beyond AR and VR, we build bespoke web applications, mobile apps, and desktop software solutions tailored to specific business requirements. Our full-stack development team works with React, Laravel, Node.js, and Python to create data visualization tools, booking systems, content management platforms, and API integrations that streamline operations and improve customer experience.
We specialize in technical integrations that connect emerging technologies with existing business systems, ensuring your innovative customer-facing experiences work seamlessly with CRM platforms, e-commerce systems, and marketing automation tools.
For creative agencies lacking in-house technical expertise, we serve as your technical production partner—translating creative concepts into technical specifications, managing development workflows, and delivering production-ready solutions on schedule. We bridge the gap between creative vision and technical execution, providing realistic scoping, risk assessment, and agile development processes that keep projects on track.
Our collaborative approach means we work as an extension of your team, attending client meetings, providing technical consultation during pitches, and offering ongoing support after launch. We understand the pace and pressure of agency work and deliver accordingly.
Every project begins with a technical discovery phase where we assess feasibility, identify optimal platforms, and outline development requirements. We believe in transparent communication, detailed documentation, and iterative development that incorporates client feedback throughout the build process.
Our development methodology emphasizes performance optimization, cross-platform compatibility, and user experience design principles that ensure your immersive content is not just technically impressive but genuinely effective at achieving business objectives. We build with scalability in mind, whether you're launching a pilot project or deploying solutions across multiple locations.
Our client portfolio spans healthcare providers implementing VR therapy applications, educational institutions developing interactive learning tools, retail brands creating AR product experiences, automotive companies building vehicle configurators, and hospitality businesses enhancing guest experiences through immersive technology. We also partner with experiential marketing agencies delivering brand activations, event technology, and exhibition installations across the UK.
We develop using industry-standard platforms and frameworks: Unity for VR/AR development, Unreal Engine for high-fidelity visualization, Three.js for web-based 3D experiences, and native iOS/Android development when platform-specific optimization is required. All projects comply with WCAG accessibility guidelines, GDPR data protection requirements, and platform-specific approval processes for App Store and Google Play deployment.
Ready to explore how immersive technology can enhance your business or client projects? Let's discuss your requirements and develop a technical approach that delivers results.
Discuss Your ProjectActivate pedestrian plazas with AR cultural programming and historical storytelling experiences
Transform observation decks with AR telescopes showing landmarks, wildlife, and historical comparisons
Enhance street art tourism with AR artist information and animated mural experiences
Transform cave tourism with immersive AR storytelling and geological visualisations
Reconstruct historic city walls and gates using AR showing original structures and defensive systems
Enhance historic library tourism with AR rare book visualisation and literary heritage experiences
Transform historic shopping streets with AR wayfinding, merchant promotions, and cultural storytelling
Explain geological formations with AR visualizations showing rock layers, formation processes, and timelines
Create respectful heritage experiences in historic cemeteries using AR storytelling and memorial interpretation
Transform coastal viewpoints with AR marine life identification and oceanographic visualization
Reconstruct historical fortifications using AR overlays showing defensive systems and military architecture
Enhance bird watching sites with AR species identification and migration tracking features
Enhance mountain trails with AR route finding, safety information and geological interpretation
Enhance architectural tours with AR building reconstructions and historical period comparisons
Enhance nature reserve visits with AR-powered wildlife identification and educational content
Transform harbourfront areas with digital interpretation showing maritime heritage and vessel information
Enhance cruise passenger experiences with dynamic digital signage and interactive information systems
Gather visitor insights with digital feedback systems and interactive survey installations
Transform botanical garden visits with digital wayfinding and plant identification systems
Replace traditional audio guides with GPS-triggered smartphone tours and location-based storytelling
Transform aquarium experiences with interactive touchscreens providing species information and ocean education
Modernise heritage museums with interactive touchscreens and digital storytelling installations
Provide sensitive heritage interpretation in religious buildings through respectful interactive displays
Engage visitors with touchscreen exhibits explaining geology, ecology, and natural processes
Activate public spaces with interactive digital installations that engage tourists and residents
Modernise visitor centres with interactive information kiosks and digital orientation systems
Modernise lighthouse attractions with interactive exhibits explaining navigation history and coastal safety
Guide tourists through historic town centres with interactive wayfinding and cultural discovery features
Streamline port navigation with interactive digital maps and transport integration for tourists
Create stunning visual spectacles on historic architecture using projection mapping technology
Provide virtual access to restricted heritage areas through immersive VR experiences
Experience historical battles through immersive VR recreations at siege and conflict heritage sites
Preserve cultural festivals through immersive VR capturing celebrations for year-round access
Bring naval history alive with immersive VR shipboard experiences and maritime simulations
Create thrilling VR walkway experiences for visitors unable to access suspension bridges
Document and share cultural heritage through immersive VR experiences and virtual preservation
Reconstruct archaeological sites through immersive VR showing original structures and ancient life
Enhance historical tunnel tours with immersive VR reconstructions and wartime experiences
Create educational weather experiences through VR simulations showing storms and natural phenomena
Streamline cruise passenger orientation with instant WebAR city guides and transport information
Ready to transform your vision into reality? Get in touch with our team.